Monday, January 20, 2014

creativity is subtraction

I saw this quote by Austin Kleon from his book newspaper blackout and I think it is really profound. 

"Creativity is subtraction" by Austin Kleon: What does this mean? - "One, getting really good at creative work requires a lot of time and attention, and that means cutting a lot of fluff out of your life so that you have that extra time and attention. And two, creativity in our work is often a matter of what we choose to leave out, rather than leave in—what is unspoken vs. spoken, what isn’t shown vs. what is, etc." 

Its true that in design white space is just as important and what space you choose to fill. But even deeper then that is the thought to be creative you have to cut out 'fluff'. A lot of people ask me how I stay creative or think of ideas and it is a decision to set aside time to do it. I turn my phone off and cut out distractions, then the ideas start flowing for me. 

Creativity is subtraction. What do you think?  


  1. I have never thought of that way but that's exactly when I am most creative- when all the distractions are cut out. Maybe I will do a little subtracting today!

  2. Agree 100%. That subtraction is vital to keeping the mind sharp and active.

  3. Love this! I've never really thought about it that way, but it's so true!



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