I saw this quote by Austin Kleon from his book newspaper blackout and I think it is really profound.
"Creativity is subtraction" by Austin Kleon: What does this mean? -
"One, getting really good at creative work requires a lot of time and
attention, and that means cutting a lot of fluff out of your life so
that you have that extra time and attention. And two, creativity in our
work is often a matter of what we choose to leave out, rather than leave
in—what is unspoken vs. spoken, what isn’t shown vs. what is, etc."
Its true that in design white space is just as important and what space you choose to fill. But even deeper then that is the thought to be creative you have to cut out 'fluff'. A lot of people ask me how I stay creative or think of ideas and it is a decision to set aside time to do it. I turn my phone off and cut out distractions, then the ideas start flowing for me.
Creativity is subtraction. What do you think?